Tag: internet & multimedia

Targeted Advertising

As a blog allows any company to collect customer reviews. All posts can be commented. So, a company always knows what keeps the customer of a product. These considerations can be inserted in the future work. Any direct contact with potential customers is important for a company, if it wants to assert itself on the one hand on the market and on the other hand, customer-oriented work. Blogs can be used free of charge in many cases and are therefore rarely associated with investments. Maintain your own homepage a card for each company’s own website. This should be well maintained and always kept up to date.

Here the customer should know about what is important. Information about the company itself should be as well to see, such as product descriptions. When you create the Web page, great emphasis should be placed on the integration of various tools. So, for example, a video of presentation of the company or product can attract the attention of new customers. The integration of a news system is worth. The customer can quickly find so easily all current information.

Being the direct contact to the customers in the business area of great importance, companies have the opportunity to offer a newsletter. In this distribution, interested customers can register with their E-Mail address. So all customers about the new features or current publications can be regularly updated. To ensure this direct communication, various software applications available are companies. These tools make everyday work easier and bring structure to the promotional activities of any company. Advertising on external sites should advertise any company not only on its own Internet site for itself and its products. Affiliate marketing makes it possible that other portals can be used specifically for their own advertising. A banner or a link to an external page can new customers on the company or on a specific product make curious. The interested visitor clicks on the link or the banner, it reaches directly to the company. So, any company can attract new customers. The company should also make an entry into industry books and Web catalogues. People search for a particular product, what is equivalent to that of the own company, it is easy, that they be made aware it this way. Help from the professionals to optimally exploit the advertising possibilities, can be taken by the professional to complete expert advice. An advertising agency or a company which is active in the Web design, helps each company to find the best opportunities. A common marketing approach can be worked out. This is adjusted directly on the individual needs of each company. Also for the Google search engine optimization, there are various agencies. Especially newcomers should take advantage of such offers. An advertising professional knows about the various advertising materials and know what action in individual cases. Targeted Advertising is the cornerstone for the company’s success.

Erlangen Hotels Advertise With Video-PR On YouTube

PR consulting of 21, partner for video marketing, puts YouTube projects for Erlanger tourism and Marketing Association to Erlangen, 08.08.2010 with Web videos of the PR agency pr-beratung21.de the Erlanger City management and Erlangen hotels break new ground in E-tourism. Guests on the topic “Erlangen experience and like to stay” are entertaining informed on YouTube and social media sites. Hotel partner of the video project are the “Erlanger stars”. These partner hotels characterized by atmosphere and best city location and provide excellent service to their guests. “Many business guests spend the night in the Siemens and university town Erlangen, but the interesting cultural and tourist sites of the Huguenot city travellers are often not known”, so Christian Frank, Managing Director of the Erlangen tourism and Marketing Association e.V. The bridge between business and tourism has been nominated with the YouTube videos. In the Web videos a hotel is presented and entertaining combined with impressions of the city of Erlangen. Thus, any Web video is a voyage of discovery the hotel and the shopping and tourist city of Erlangen.

For social media portals, the Erlanger Agency has Hotel videos on the merger of online PR and specialized video-PR. This includes PR consultant Andrea Lachmuth: “has shown particularly in the tourism, that we can generate high ranges and special attention in social-media press portals with videos in the online PR. For hotels, a Web video on YouTube brings better booking rates.” The “Erlanger stars” Creativhotel Luise uses his Web video for networked online-PR: “We have uploaded our video already on holiday check and thus deepen the synergies that we have already collected by positive reviews from our guests”, so hoteliers Klaus Fortsch. Andrea Lachmuth hotels is an experienced online PR specialist to the side, which knows the effects of video marketing in the E-tourism and creative ideas for PR-projects on the side. With video marketing in the E-tourism successfully the networks of Web videos are varied: uploading to the hotel website YouTube, integration into hotel newsletter, the link of the videos with city portals such as the city of Erlangen, as well as the set of videos on social media sites like Facebook or holiday check bring sustainable resonance. The Erlanger video project Christian Frank, Managing Director of the Erlangen tourism and Marketing Association e.V.

has initiated: “our society lives in a world of media, which is controlled and directed by the media. There are two ways to address them: evade or take advantage of it. We want to use them. That’s why we go the video PR.” The videos are on the YouTube channel of your video-on the net: ..ihrvideoimnetz PR advice 21 PR agency PR advice 21 was founded in 2002 by Andrea Lachmuth in Erlangen. The focus of press and public relations is located in high-reach network of PR projects by print over online video-PR and video marketing. The press – and public relations of PR consulting includes the conception of PR campaigns, writing press releases for day and Trade press as well as the search engine optimization of press releases for a far-reaching online-PR. The production of PR videos and the technical implementation for video marketing complete the sustainable communication. The PR consultancy 21 customers operate both in E-Commerce and E-tourism as well as in the IT and technology industries, as well as healthcare. For more information, see press contact: PR advice 21 Andrea Lachmuth upper Heath 16 91056 Erlangen telephone: 09131/9334210

New Yorker

“Thus, we offer both an increase in orientation with appealing presentation and passion for our medium”, explains Lutz cuckoo, Managing Director of the radio headquarters. With the relaunch we brought the online presence of the radio headquarters in regard to corporate identity, structure, and content up to date”, explains Daniel Richau, Executive Creative Director and member of executive management at pilot in Hamburg. The components we use are based on current Web standards and represent a powerful platform for radio transmitter / form and their strategic partners for the next few years,”added Tobias Gartner, Managing Director creation pilot. Radio Central (www.radiozentrale.de), the radio headquarters sees itself as a common platform for public and private radio stations, as well as the genre-related companies in the radio industry. Their goal is the comprehensive information around the (advertising) medium, as well as the strengthening of the Radio in the awareness of market partners and the public. So she initiated radio 2007 for example, the award-winning campaign of genus. Goes into the ear.

Remains in the head”and is a partner of the German radio award. Other leaders such as Professor Rita McGrath offer similar insights. About pilot (www.pilot.de), pilot makes advertising for the digital age. Independent and owner-operated agency group includes the media care digital creation, performance marketing, Web TV, media and industrial cooperation and marketing consulting and marketing in the sports business, off – and online. In addition, pilot to secure the success of the campaign has an own market and advertising research team. Campaigns that attract attention and proven success for customers of the Agency bringing together the pilots realize true to their motto from here in the future”. Pilot is started in 1999 as a media agency with a focus on digital media. But also the design and production of digital campaigns was an important component of the pilot of range of services from the outset.

Because the classic separation of media and creation of old’ and new’ Media belongs to the past. Today, over 300 specialists of in various professional areas at the sites of Hamburg, Munich, Berlin and Stuttgart and Vienna work closely together and cover the entire spectrum of media, design and technology. Customers include leading national and international companies such as AIDA, Bacardi, maker yogurt, Bionade, Boehringer Ingelheim, Conditorei Coppenrath & Wiese, first, German savings bank and Giro Association, EnBW, fidelity, Fisherman’s friend, Hansa, mineral wells, HanseMerkur, Highlands, Kuhne, mentos, mobilcom debitel, New Yorker, OTTO, shipping, Procter & gamble, Reemtsma, Scout24, subway, telegate 11 88 0, Tillman’s toasty tip 24, Volkswagen Bank and Central Association of the German craft. For further information and enquiries: Pilot Tobias Gartner T 040 30 37 66-7570 t.gaertner (at) pilot.de Radio headquarters Susanne Baldauf T 030 32 51 21 63 susanne.baldauf (at) radiozentrale.de dot.communications Martina Euchenhofer T 089 530 797-23 m.euchenhofer (at) communications.de dot