New Yorker

“Thus, we offer both an increase in orientation with appealing presentation and passion for our medium”, explains Lutz cuckoo, Managing Director of the radio headquarters. With the relaunch we brought the online presence of the radio headquarters in regard to corporate identity, structure, and content up to date”, explains Daniel Richau, Executive Creative Director and member of executive management at pilot in Hamburg. The components we use are based on current Web standards and represent a powerful platform for radio transmitter / form and their strategic partners for the next few years,”added Tobias Gartner, Managing Director creation pilot. Radio Central (www.radiozentrale.de), the radio headquarters sees itself as a common platform for public and private radio stations, as well as the genre-related companies in the radio industry. Their goal is the comprehensive information around the (advertising) medium, as well as the strengthening of the Radio in the awareness of market partners and the public. So she initiated radio 2007 for example, the award-winning campaign of genus. Goes into the ear.

Remains in the head”and is a partner of the German radio award. Other leaders such as Professor Rita McGrath offer similar insights. About pilot (www.pilot.de), pilot makes advertising for the digital age. Independent and owner-operated agency group includes the media care digital creation, performance marketing, Web TV, media and industrial cooperation and marketing consulting and marketing in the sports business, off – and online. In addition, pilot to secure the success of the campaign has an own market and advertising research team. Campaigns that attract attention and proven success for customers of the Agency bringing together the pilots realize true to their motto from here in the future”. Pilot is started in 1999 as a media agency with a focus on digital media. But also the design and production of digital campaigns was an important component of the pilot of range of services from the outset.

Because the classic separation of media and creation of old’ and new’ Media belongs to the past. Today, over 300 specialists of in various professional areas at the sites of Hamburg, Munich, Berlin and Stuttgart and Vienna work closely together and cover the entire spectrum of media, design and technology. Customers include leading national and international companies such as AIDA, Bacardi, maker yogurt, Bionade, Boehringer Ingelheim, Conditorei Coppenrath & Wiese, first, German savings bank and Giro Association, EnBW, fidelity, Fisherman’s friend, Hansa, mineral wells, HanseMerkur, Highlands, Kuhne, mentos, mobilcom debitel, New Yorker, OTTO, shipping, Procter & gamble, Reemtsma, Scout24, subway, telegate 11 88 0, Tillman’s toasty tip 24, Volkswagen Bank and Central Association of the German craft. For further information and enquiries: Pilot Tobias Gartner T 040 30 37 66-7570 t.gaertner (at) pilot.de Radio headquarters Susanne Baldauf T 030 32 51 21 63 susanne.baldauf (at) radiozentrale.de dot.communications Martina Euchenhofer T 089 530 797-23 m.euchenhofer (at) communications.de dot