Month: May 2015

Erlangen Hotels Advertise With Video-PR On YouTube

PR consulting of 21, partner for video marketing, puts YouTube projects for Erlanger tourism and Marketing Association to Erlangen, 08.08.2010 with Web videos of the PR agency pr-beratung21.de the Erlanger City management and Erlangen hotels break new ground in E-tourism. Guests on the topic “Erlangen experience and like to stay” are entertaining informed on YouTube and social media sites. Hotel partner of the video project are the “Erlanger stars”. These partner hotels characterized by atmosphere and best city location and provide excellent service to their guests. “Many business guests spend the night in the Siemens and university town Erlangen, but the interesting cultural and tourist sites of the Huguenot city travellers are often not known”, so Christian Frank, Managing Director of the Erlangen tourism and Marketing Association e.V. The bridge between business and tourism has been nominated with the YouTube videos. In the Web videos a hotel is presented and entertaining combined with impressions of the city of Erlangen. Thus, any Web video is a voyage of discovery the hotel and the shopping and tourist city of Erlangen.

For social media portals, the Erlanger Agency has Hotel videos on the merger of online PR and specialized video-PR. This includes PR consultant Andrea Lachmuth: “has shown particularly in the tourism, that we can generate high ranges and special attention in social-media press portals with videos in the online PR. For hotels, a Web video on YouTube brings better booking rates.” The “Erlanger stars” Creativhotel Luise uses his Web video for networked online-PR: “We have uploaded our video already on holiday check and thus deepen the synergies that we have already collected by positive reviews from our guests”, so hoteliers Klaus Fortsch. Andrea Lachmuth hotels is an experienced online PR specialist to the side, which knows the effects of video marketing in the E-tourism and creative ideas for PR-projects on the side. With video marketing in the E-tourism successfully the networks of Web videos are varied: uploading to the hotel website YouTube, integration into hotel newsletter, the link of the videos with city portals such as the city of Erlangen, as well as the set of videos on social media sites like Facebook or holiday check bring sustainable resonance. The Erlanger video project Christian Frank, Managing Director of the Erlangen tourism and Marketing Association e.V.

has initiated: “our society lives in a world of media, which is controlled and directed by the media. There are two ways to address them: evade or take advantage of it. We want to use them. That’s why we go the video PR.” The videos are on the YouTube channel of your video-on the net: ..ihrvideoimnetz PR advice 21 PR agency PR advice 21 was founded in 2002 by Andrea Lachmuth in Erlangen. The focus of press and public relations is located in high-reach network of PR projects by print over online video-PR and video marketing. The press – and public relations of PR consulting includes the conception of PR campaigns, writing press releases for day and Trade press as well as the search engine optimization of press releases for a far-reaching online-PR. The production of PR videos and the technical implementation for video marketing complete the sustainable communication. The PR consultancy 21 customers operate both in E-Commerce and E-tourism as well as in the IT and technology industries, as well as healthcare. For more information, see press contact: PR advice 21 Andrea Lachmuth upper Heath 16 91056 Erlangen telephone: 09131/9334210

Munich Tel

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6 Dow Jones Stahl Day 2011

Everything remains different? The meeting place for the German steel industry on 6 and 7 September 2011 in Frankfurt am Main Frankfurt am Main, today in the May 2011 – commodity corporations already urging the introduction of monthly price negotiations for the key steel raw materials. Also the price swings in steel have become fierce and short term: after the steel producer for the second quarter in part could have very significant price increases, the wind on the market has already turned in May. Buyers assume slightly declining prices for the third quarter. For market participants, it becomes increasingly difficult to estimate future price developments. Who determines the steel prices in the foreseeable future? What are the economic forecasts for the main industries manufacturing steel? How can successfully positioned the entrants in this ever more volatile market environment? Has the European steel industry in the face of the dominance of China’s even have a future? Europe’s chance is located steadily to invent? These and many other questions will be on the 6th Dow Jones Stahl day 2011, the everything stays different this year under the evocative motto?”stands on 6 and 7 September 2011 in Frankfurt / Main by renowned speakers in detail and discussed in panel discussions. The contents of the steel day is accompanied by an Advisory Board of independent and experienced corporate and Association representatives. The members of the Technical Advisory Board are Eva-Maria Dantzler, Bosch Siemens Hausgerate GmbH, Prof. Dr.

Roland Dohrn, Rhenish Westphalian Institute for economic research, Oliver Ellermann, Federal Association of German steel trading, Hans Gruidl, Wilhelm Layher GmbH & co. K, and Birgit garrison Jaik, Federal Association of secondary raw materials and waste disposal. Accreditation for the event is a limited quota on press free tickets available. Accreditation requests must be entered into this until one week before the event via email plus the submission of a valid press card and information, for which medium is a Coverage is planned. Press contact and for please contact more information about the event: Jutta Bopp Director Marketing & event business energy and commodities Dow Jones corporate markets Group Tel.: + 49 (0) 69 29725-155 fax: + 49 (0) 69 29725-48 188 about the Dow Jones Dow Jones & company, a subsidiary of News Corporation, combines the world’s most prestigious content with technologies for the supply of information and provides additional added value from news, data and information. For our customers this means greater confidence, increased productivity and sustainable competitive advantages. Customers in the financial sector in the economy, media and government organizations rely on Dow Jones when it comes to make informed decisions.

The Dow Jones News GmbH is the leading provider of stock market, financial and economic news in Germany with headquarters in Frankfurt am Main. As part of the international Dow Jones News Network and with offices also in The company highly topical and independent exchanges, financial and economic news with worldwide coverage delivers Italy, France, Belgium and Austria. The product range includes news services in various formats, such as realtime solutions, databases, publications, magazine, also special events and individual corporate solutions. Dow Jones provides independent, targeted information and data on the German and international markets. This content focuses on energy, metal, and agricultural including the commodity markets with targeted product offerings for the manufacturing and processing industry of the German, Italian, French and global, English-speaking markets. Dow Jones News GmbH Wilhelm-Leuschner-Strasse 78, 60329 Frankfurt / Main